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Premiumization and Strong Brands Fuel Constellation Brands' Growth

Zacks Investment Research | Sep 4, 2026 1:04 PM EDT

Constellation Brands (STZ) is focusing on premium brands like Modelo, Corona, and Pacifico to drive growth and improve margins. The company's strategy emphasizes brand building, premiumization, and cost efficiency. However, STZ shares have underperformed the industry, declining 7.7% in three months, and carry a Zacks Rank #3 (Hold) rating with modest earnings growth projections.

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