The Trade Desk Expands Healthcare Measurement and Optimization Integrations for Pharma Advertisers
NEW YORK--(BUSINESS WIRE)--The Trade Desk, a leading global advertising technology company, today announced expanded integrations with healthcare analytics and measurement providers Veeva Crossix and IQVIA Digital. The enhancements give pharma advertisers more granular insights into campaign performance and new ways to apply those insights to media optimization and decisioning. Pharma analytics has traditionally focused on evaluating campaign effectiveness and identifying optimization opportuni