New Global Research: Consumers Are Underprotected at the Moments That Matter Most
A Cover Genius market research study of nearly 1,400 consumers reveals strong demand for embedded protection products, with 75% willing to buy more if payouts were automatic. However, only 30% of online shoppers are offered protection at checkout, indicating a significant unmet market opportunity. The report highlights sector-specific gaps in travel, banking, and retail, with automation identified as the key growth lever.