Gold Rally vs Jewellery Stocks: Who Will Win This Festive Season? | Trade Brains
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Gold prices have surged to record highs, but does that mean jewellery stocks will also shine?
In this video, we decode how rising gold prices are changing consumer behaviour and what it could mean for India’s organised jewellery sector ahead of the festive and wedding season.
Consumers are increasingly shifting towards lightweight jewellery, lower-carat gold, studded jewellery and old-gold exchange as gold prices remain elevated. At the same time, organised jewellers are expanding aggressively and gaining market share.
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