OpenAI Tests Sponsored Agents and Adds HubSpot and Shopify Apps
OpenAI on September 16, 2026 introduced a new set of AI-powered advertising products for ChatGPT Ads, including a United States test of Sponsored Agents, natural-language campaign tools for marketers, and the company's first CRM and ecommerce integrations, with HubSpot and Shopify. In its September 16 product announcement, OpenAI said the updates "represent the next step in building our AI-based advertising platform." The announcement covers four launches: a test of Sponsored Agents; ad…