Why Zumiez Stock Fell 17% on Friday Morning
Zumiez stock plummeted 17% after the apparel and action sports retailer missed Q2 2026 earnings estimates, reporting net sales decline of 2.5% year-over-year and increased net losses per share. The company issued below-consensus Q3 guidance, with weak domestic sales and soft foot traffic. Weak footwear sales accounted for 70% of the domestic sales decline. While international sales grew robustly, the company remains unprofitable with low cash reserves.