New Research of 841 Marketing and Sales Professionals Reveals Nearly 7 in 10 Have Reported Event ROI Figures They Don't Fully Trust
SAN DIEGO, Oct. 15, 2026 /PRNewswire/ -- Nearly seven in ten B2B teams have reported an event ROI number they did not fully trust, according to new research from Outcomes Rocket. The findings are especially relevant for medtech and healthtech teams, where complex buying committees and...