Is Buying Nike Stock Now a Brilliant Move or a Disaster Waiting to Happen? Here's the Answer and What to Do Next.
The turnaround strategy for iconic retail brand Nike (NYSE: NKE) still appears to be in the process phase rather than the progress phase. For its fiscal 2027 first-quarter earnings, results were mixed. According to CNBC-tracked estimates, Nike beat on earnings per share, reporting $0.48 instead of an expected $0.43. Where it fell short, however, was in revenue, at $11.2 billion, with expectations set at $11.3 billion. It also expects revenue for its fiscal year to decline by a high-single-digit percentage, and it's working on restructuring plans that are expected to lead to job cuts. From an investment opportunity, here's what I'd do with Nike. Image source: The Motley Fool. Continue reading