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Best Buy Extends Multi-Year Fire TV Partnership With Amazon

RTTNews | Sep 23, 2026 7:29 AM EDT


(RTTNews) - Wednesday, Best Buy Co., Inc. (BBY) and Amazon.com, Inc. (AMZN) announced an expanded multiyear Fire TV partnership, which will bring the Fire TV experience to Insignia TVs and create more connected TV advertising opportunities through Best Buy Ads.

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