The Ultimate Growth Stock to Buy With $1,000 Right Now
Most growth stories in consumer goods are about a brand catching fire. The one I want to share here is about a company that spent 22 years refusing to own a factory, then wrote a $175 million check for one, and made it pretty clear how confident it is about it. Vita Coco (NASDAQ: COCO) is a coconut water business that Michael Kirban and Ira Liran co-founded in 2004. For two decades, it operated an asset-light model, meaning it designed and marketed the product but paid outside processors to actually make it. That model produces great margins and one glaring weakness: You don't control your own supply. Now, I think the company is trying to become a growth stock and a vertically integrated company with control of its own supply chain. Continue reading