CNH
CNH INDUSTRIAL N.V.
stock NYSE

Existing incumbents most likely. Heavily fragmented supply chains and dealer networks favor those that are embedded as dealers/retailers already in those geographies. Seasonality of the industry makes business experimentation cycles long, private companies will get taken into the fold of the large players pre-IPO as they need the capital of the bigs to keep scaling their solutions out to customers. E.g., Blue River was acquired by DE well before it was a commercial product, same with Climate being acquired by Monsanto.
That said, CNH and FMC have had ok insider buying as of late. The former has good exposure to ex-US (where DE is heavily weighted toward US) while the latter had a pretty rough last few earnings.

Existing incumbents most likely. Heavily fragmented supply chains and dealer networks favor those that are embedded as dealers/retailers already in those geographies. Seasonality of the industry makes business experimentation cycles long, private companies will get taken into the fold of the large players pre-IPO as they need the capital of the bigs to keep scaling their solutions out to customers. E.g., Blue River was acquired by DE well before it was a commercial product, same with Climate being acquired by Monsanto.
That said, CNH and FMC have had ok insider buying as of late. The former has good exposure to ex-US (where DE is heavily weighted toward US) while the latter had a pretty rough last few earnings.