SHOS
Sears Hometown and Outlet Stores Inc
stock NASDAQ

1000000%
In some old research, I looked into SHOS: Sears Hometown & Outdoor Stores. I 100% believe it was part of the reason Sears was destroyed, as SHOS was more valuable than Sears effectively because it owned the Kenmore brand: [https://www.reddit.com/r/Superstonk/comments/t9vd1z/burn\_the\_furniture\_kidnap\_the\_child\_the\_story\_of/](https://www.reddit.com/r/Superstonk/comments/t9vd1z/burn_the_furniture_kidnap_the_child_the_story_of/)
And guess what I found? Kenmore (which was a huge part of Sears and did washing machines, fridges, etc.) was only sold by 3 companies: Sears, Sears Hometown & AMAZON. In 2016/2017, appliances was nearly 70%+ of Sears' revenue, most which were Kenmore. Its old CEO Eddie Lampert in 2017 let Amazon start to sell Kenmore branded appliances, and helped it so that they could be Alexa compliant
Eventually SHOS was shorted into the ground, and SHOS had more short interest than Sears. "At one point, it would have taken 146 days to cover all the shorted shares, and had 1.5 million FTDs shortly before delisting"
100% SHOS was shorted alongside Sears, and the Sears story (because of Kenmore/Alexa/Amazon) shows a direct example of the Bustin out the competition theory/cellar boxing DD

1000000%
In some old research, I looked into SHOS: Sears Hometown & Outdoor Stores. I 100% believe it was part of the reason Sears was destroyed, as SHOS was more valuable than Sears effectively because it owned the Kenmore brand: [https://www.reddit.com/r/Superstonk/comments/t9vd1z/burn\_the\_furniture\_kidnap\_the\_child\_the\_story\_of/](https://www.reddit.com/r/Superstonk/comments/t9vd1z/burn_the_furniture_kidnap_the_child_the_story_of/)
And guess what I found? Kenmore (which was a huge part of Sears and did washing machines, fridges, etc.) was only sold by 3 companies: Sears, Sears Hometown & AMAZON. In 2016/2017, appliances was nearly 70%+ of Sears' revenue, most which were Kenmore. Its old CEO Eddie Lampert in 2017 let Amazon start to sell Kenmore branded appliances, and helped it so that they could be Alexa compliant
Eventually SHOS was shorted into the ground, and SHOS had more short interest than Sears. "At one point, it would have taken 146 days to cover all the shorted shares, and had 1.5 million FTDs shortly before delisting"
100% SHOS was shorted alongside Sears, and the Sears story (because of Kenmore/Alexa/Amazon) shows a direct example of the Bustin out the competition theory/cellar boxing DD